The Funny Thing(s) About Lawyer Marketing
Author Kiarah Grace Kelly
Dave Eddy is the all-humour, all-fun marketer from Newcastle that came along to the Retreat to tell us all about the good, the bad, and the ugly of lawyer marketing. Dave has experience in advertising, of course marketing, but also as a start-up founder in his venture, Camplify. Despite the hilarity that did ensue (and the ever-amusing banter between himself and Clarissa) Dave really drove home for us the importance of what we face outward.
Where to Look: Your Marketing Priorities
When visiting New York this year, Dave encountered some very slippery stairs. After carefully traversing down the stairs and thankfully making it to the bottom unscathed, he looked up to see a quite giant billboard advertising a personal injury law firm. Dave went on to show some further examples of the big and bold, more traditional marketing examples of outdoor and newspaper advertising that were also really hilarious. Tactful? No. Get’s the eyes on the prize? Yes. Dave uses these slightly problematic examples as a way to reinforce the need to be unique in marketing.
Dave then pointed us to a completely bogus report authored by a ‘David Eduardo II’ that said; “lawyers are a funny breed, some are brilliant at marketing” it went on to say; “lawyers are a funny breed, some are woeful at marketing.” But, what are the key traits of these brilliant, lawyer marketers? Take it away, Dave-
- brilliant lawyer marketers are trustworthy;
- they are articulate and direct communicators;
- they are knowledgeable;
- they are persuasive and compelling;
- they avoid jargon.
Dave left us by reminding us that we already have the skills it takes to be a great marketer due to our legal lives, we just have to use them. Also, did you know the team pages of service based business websites are the 2nd most visited pages they have, and about 40% of all traffic will flow there? Now get updating those pages! And finally, it’s all about content that cuts-through and giving one thing a go at a time.
Thank you to our partners for helping us bring The Retreat 2019 (a law conference like no other!) to you!
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Kiarah Grace Kelly
Blogger and Happy Lawyer
Hi! I am Kiarah Grace Kelly, I have just finished a dual Bachelors degree in Law and Government and International Relations at Griffith University on the Gold Coast. I tested my legal toes in the water at a boutique Gold Coast law firm before starting as a Law Graduate at Brisbane Family Law Centre in November 2018. I’ve just been admitted here in Queensland which makes me a Brand New Lawyer or #babylawyer as the BFLC gang likes to say. My sole practice area is Family Law.
I’m looking forward to writing about and sharing with you all that I can at this crazy-exciting but daunting stage of my career. I think there’s a need to talk about our experiences as early career lawyers so that we can all lean on each other as much as we can.
I would love to connect with you on Linkedin and Instagram!